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The New FormicaŽ
July 2004
The Laminex Group
August 2002
Creative Rationale
August 2002
Latest Press Release

THE LAMINEX GROUP. A NEW ERA BEGINS.

The Laminex Group brings together the unique competencies, strengths and market knowledge of Australasia's leaders in decorative surface solutions - Laminex Industries, WESFI, Formica and Cullity Timbers.

Collectively, The Laminex Group employs over 1900 staff and provides Australasian markets with a comprehensive and dynamic collection of value-added and customised design products - including fashionable surface solutions, flooring, doors, componentry, edging and external cladding.

For both commercial and domestic customers, The Laminex Group offers a range that is highly responsive to market needs, offers flexible trading terms and efficient purchasing and invoicing processes. The market now has a clear and simple choice.

For consumers, The Laminex Group provides a house of brands that are relevant and meet their lifestyle needs.

For designers, The Laminex Group provides branded solutions that individually or collectively help them to realise their design ideas.

Each of the three brands within The Laminex Group has a special ability to influence the market. In a fashion industry, innovation is dependent on investment. The Laminex Group is uniquely positioned to contribute to the Australasian architectural and design communities.

Our capabilities are based upon a network of strengths which provide us with a unique advantage.

They are:
  • the strength and positioning of our brands
  • our efficient and flexible local manufacture
  • our complete range of decorative surface solutions
  • an extensive distribution network
  • the power to create demand for our products and services
Together, these strengths deliver a sustainable, competitive advantage which creates value for our customers, owners and employees.

The Laminex Group is a great Australasian company.

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